WEBSITE MARKETINGS TIPS
Promoting your website is crucial if you want it to work for your business. Once you have received confirmation of your Domain Name registration we suggest you include your website address on:
- All of your stationary, letterheads, fax cover sheets, business cards.
- Any brochures or advertising materials.
- Your auto signature on emails.
- Store signage and vehicles.
- Any other advertising you invest in.
Promote your products and services to potential customers via your company website. Unlike mail shots, which are sent unsolicited to customers, with a website customers come to you, so it is important to provide timely and relevant information which engages them and entices them to make a purchase.
You can use your website statistics to ascertain which products or information is most popular and target further web marketing to these trends. Updating your information allows your customers to access latest prices, availability and new services. Keep your information up to date to promote return visits from existing customers.
UTILIZING SEARCH ENGINE
While direct hits through your existing marketing techniques are extremely important in promoting your website, potential customers also utilise search engines to look for potential businesses for their needs. You cannot control your exact search engine position unless you wish to invest in systems like Google AdWords, which enable you to utilise paid advertising to reach your customers through target keywords.
You can boost your presence on the internet by asking other websites to set up a link from their site to yours, adding your website to additional search engines and directories and including your website address where-ever possible including signatures on forums, website guest books and blog comments.
LWS will submit your website to some search engines for you with keywords that you select at a token price.